/* ================= POLDAP Reklam Raporu ================= */
:root{
  --brand:#303A84; --brand-700:#232B66; --brand-900:#161B45; --brand-50:#EEF0FA; --brand-100:#DCE0F4;
  --fb:#1877F2; --ig:#D62976; --wa:#16A34A;
  --ink:#0F1426; --ink-2:#475069; --ink-3:#7A8299;
  --line:#E4E7EF; --line-2:#EEF0F5;
  --bg:#F5F6FA; --surface:#FFFFFF;
  --good:#15803D; --good-bg:#E7F6EC;
  --warn:#B45309; --warn-bg:#FDF1E3;
  --hot:#C2410C; --hot-bg:#FDEDE4;
  --mid:#A16207; --mid-bg:#FBF4DC;
  --low:#5B6479; --low-bg:#EEF0F4;
  --danger:#B91C1C;
  --radius:14px; --radius-sm:9px;
  --shadow:0 1px 2px rgba(16,24,64,.05),0 4px 16px rgba(16,24,64,.05);
  --shadow-lg:0 20px 60px rgba(16,24,64,.25);
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{margin:0;font-family:Inter,system-ui,-apple-system,"Segoe UI",Roboto,Arial,sans-serif;color:var(--ink);background:var(--bg);font-size:14px;line-height:1.5}
h1,h2,h3{margin:0;letter-spacing:-.01em}
button,input,select,textarea{font:inherit;color:inherit}
a{color:var(--brand)}
.muted{color:var(--ink-2)} .small{font-size:12.5px}
.grow{flex:1}
.wrap{max-width:1360px;margin:0 auto;padding:0 20px}
.eyebrow{margin:0 0 4px;font-size:11.5px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--brand)}
.tnum{font-variant-numeric:tabular-nums}

/* ---------- Buttons ---------- */
.btn{display:inline-flex;align-items:center;gap:7px;height:38px;padding:0 15px;border-radius:10px;border:1px solid transparent;font-weight:600;font-size:13.5px;cursor:pointer;text-decoration:none;white-space:nowrap;transition:background .15s,border-color .15s,transform .05s}
.btn:active{transform:translateY(1px)}
.btn:disabled{opacity:.6;cursor:default}
.btn-primary{background:var(--brand);color:#fff}
.btn-primary:hover{background:var(--brand-700)}
.btn-soft{background:var(--brand-50);color:var(--brand)}
.btn-soft:hover{background:var(--brand-100)}
.btn-ghost{background:transparent;border-color:var(--line);color:var(--ink)}
.btn-ghost:hover{background:#fff;border-color:#CBD0DE}
.btn-danger-ghost{background:transparent;color:var(--danger);border-color:#F2CACA}
.btn-danger-ghost:hover{background:#FDF0F0}
.btn-block{width:100%;justify-content:center;height:44px;font-size:15px}
.form-error{color:var(--danger);font-size:13px;font-weight:500}
.icon-btn{border:0;background:transparent;width:34px;height:34px;border-radius:9px;cursor:pointer;font-size:16px;color:var(--ink-2);display:inline-grid;place-items:center}
.icon-btn:hover{background:var(--line-2);color:var(--ink)}

/* ---------- Topbar ---------- */
.topbar{background:#fff;border-bottom:1px solid var(--line);position:sticky;top:0;z-index:20}
.topbar-in{display:flex;align-items:center;gap:16px;height:66px}
.top-logo{height:36px}
.top-title{display:grid;line-height:1.25;padding-left:16px;border-left:1px solid var(--line)}
.top-title strong{font-size:15px}
.top-title span{font-size:12px;color:var(--ink-3)}
.top-actions{margin-left:auto;display:flex;align-items:center;gap:10px}
.user-chip{display:inline-flex;align-items:center;gap:8px;font-weight:600;font-size:13.5px;padding:4px 12px 4px 4px;border-radius:99px;background:var(--brand-50);color:var(--brand)}
.avatar{width:28px;height:28px;border-radius:50%;background:var(--brand);color:#fff;display:grid;place-items:center;font-size:12.5px;font-weight:700}

/* ---------- Blocks ---------- */
.block{margin:30px 0 42px}
.block-head{display:flex;align-items:flex-end;justify-content:space-between;gap:16px;margin-bottom:18px;flex-wrap:wrap}
.block-head h2{font-size:24px;font-weight:800}
.block-head .muted{margin:4px 0 0}
.block-actions{display:flex;gap:10px;flex-wrap:wrap;align-items:center}
.card{background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);box-shadow:var(--shadow);padding:20px}
.card-head{display:flex;align-items:center;justify-content:space-between;gap:12px;margin-bottom:14px}
.card-head h3{font-size:15px;font-weight:700}
body:not(.role-admin) .admin-only{display:none!important}

/* ---------- Ads hero ---------- */
.hero-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border-radius:var(--radius);overflow:hidden;background:linear-gradient(135deg,var(--brand) 0%,var(--brand-900) 100%);color:#fff;box-shadow:0 10px 30px rgba(35,43,102,.25);position:relative}
.hero-grid::before{content:"";position:absolute;right:-60px;top:-80px;width:300px;height:300px;border:46px solid rgba(255,255,255,.045);transform:skewX(-14deg);pointer-events:none}
.hero{padding:26px 26px 24px;position:relative}
.hero+.hero{border-left:1px solid rgba(255,255,255,.1)}
.hero-label{font-size:12px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:#B8BFEE;display:flex;align-items:center;gap:7px}
.hero-value{font-size:40px;font-weight:800;letter-spacing:-.03em;line-height:1.1;margin:10px 0 6px;font-variant-numeric:tabular-nums}
.hero-sub{font-size:13px;color:#C9CEF2}
.hero-sub b{color:#fff}
.hero-empty{grid-column:1/-1;padding:34px 26px;text-align:center;color:#C9CEF2}
.hero-empty b{color:#fff;display:block;font-size:18px;margin-bottom:4px}

/* ---------- Funnel ---------- */
.funnel{margin-top:16px;display:grid;grid-template-columns:repeat(5,1fr);padding:0;overflow:hidden}
.f-step{padding:18px 18px 16px;position:relative}
.f-step+.f-step{border-left:1px solid var(--line-2)}
.f-step .f-label{font-size:12px;font-weight:600;color:var(--ink-2)}
.f-step .f-val{font-size:24px;font-weight:800;letter-spacing:-.02em;margin-top:2px;font-variant-numeric:tabular-nums}
.f-bar{height:6px;border-radius:4px;background:var(--line-2);margin-top:10px;overflow:hidden}
.f-bar i{display:block;height:100%;border-radius:4px;background:var(--brand)}
.f-conv{font-size:12px;color:var(--ink-3);margin-top:8px}
.f-conv b{color:var(--brand);font-weight:700}

/* ---------- Screenshots ---------- */
.shots-card{margin-top:16px}
.shots{display:grid;grid-template-columns:repeat(auto-fill,minmax(180px,1fr));gap:12px}
.shot{position:relative;border-radius:10px;overflow:hidden;border:1px solid var(--line);background:var(--line-2);aspect-ratio:4/3;cursor:zoom-in}
.shot img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .3s}
.shot:hover img{transform:scale(1.04)}
.shot .del{position:absolute;top:6px;right:6px;width:28px;height:28px;border-radius:8px;border:0;background:rgba(15,20,38,.7);color:#fff;cursor:pointer;opacity:0;transition:opacity .15s}
.shot:hover .del{opacity:1}
.shots-empty{grid-column:1/-1;border:1.5px dashed var(--line);border-radius:10px;padding:26px;text-align:center;color:var(--ink-3)}
.shots.drag{outline:2px dashed var(--brand);outline-offset:4px;border-radius:10px}
@media (hover:none){.shot .del{opacity:1}}

/* ---------- KPI ---------- */
.kpi-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}
.kpi{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:18px 18px 16px;box-shadow:var(--shadow);position:relative;overflow:hidden}
.kpi .k-label{font-size:12.5px;font-weight:600;color:var(--ink-2);display:flex;align-items:center;gap:8px}
.kpi .k-val{font-size:34px;font-weight:800;letter-spacing:-.03em;line-height:1.1;margin-top:8px;font-variant-numeric:tabular-nums}
.kpi .k-sub{font-size:12.5px;color:var(--ink-3);margin-top:4px}
.kpi.accent{background:var(--brand);border-color:var(--brand);color:#fff}
.kpi.accent .k-label,.kpi.accent .k-sub{color:#C9CEF2}
.kpi .dot{width:9px;height:9px;border-radius:3px;display:inline-block}
.kpi .k-ico{width:26px;height:26px;border-radius:8px;display:grid;place-items:center;color:#fff}
.kpi .k-strip{position:absolute;left:0;top:0;bottom:0;width:4px}

.split{display:grid;grid-template-columns:1.25fr 1fr;gap:14px;margin-top:14px}

/* source chart (horizontal bars) */
.hbar{display:grid;grid-template-columns:96px 1fr 70px;align-items:center;gap:12px;padding:9px 0;position:relative}
.hbar+.hbar{border-top:1px solid var(--line-2)}
.hbar .hb-name{font-weight:600;font-size:13px;display:flex;align-items:center;gap:8px}
.hbar .hb-track{height:22px;background:var(--line-2);border-radius:4px;overflow:hidden}
.hbar .hb-fill{height:100%;border-radius:0 4px 4px 0;min-width:2px;transition:width .5s cubic-bezier(.2,.8,.2,1)}
.hbar .hb-val{text-align:right;font-weight:700;font-variant-numeric:tabular-nums}
.hbar .hb-val small{display:block;font-weight:500;color:var(--ink-3);font-size:11.5px}
.hbar:hover .hb-track{background:#E6E9F1}
.stack{display:flex;height:12px;border-radius:4px;overflow:hidden;gap:2px;margin:6px 0 14px;background:#fff}
.stack i{display:block;height:100%}
.legend{display:flex;flex-wrap:wrap;gap:14px;font-size:12.5px;color:var(--ink-2)}
.legend span{display:inline-flex;align-items:center;gap:6px}
.legend i{width:10px;height:10px;border-radius:3px;display:inline-block}

.rtable{width:100%;border-collapse:collapse;font-size:13px}
.rtable th,.rtable td{padding:9px 8px;text-align:right;border-bottom:1px solid var(--line-2);font-variant-numeric:tabular-nums}
.rtable th:first-child,.rtable td:first-child{text-align:left}
.rtable th{font-size:11.5px;text-transform:uppercase;letter-spacing:.06em;color:var(--ink-3);font-weight:700}
.rtable tfoot td{font-weight:800;border-bottom:0;border-top:2px solid var(--line)}
.rtable td b{font-weight:700}

/* ---------- Search/filter ---------- */
.search{display:flex;align-items:center;gap:8px;height:38px;background:#fff;border:1px solid var(--line);border-radius:10px;padding:0 12px;color:var(--ink-3);min-width:260px}
.search input{border:0;outline:0;background:transparent;flex:1;height:100%;color:var(--ink)}
.search:focus-within{border-color:var(--brand);box-shadow:0 0 0 3px var(--brand-50)}
.select{height:38px;border:1px solid var(--line);border-radius:10px;padding:0 10px;background:#fff}

/* ---------- Lists (excel style) ---------- */
.list{margin-bottom:26px;background:#fff;border:1px solid var(--line);border-radius:var(--radius);box-shadow:var(--shadow);overflow:hidden}
.list-head{display:flex;align-items:center;gap:12px;padding:14px 16px;border-bottom:1px solid var(--line)}
.list-head .src-ico{width:34px;height:34px;border-radius:10px;display:grid;place-items:center;color:#fff;flex:none}
.list-head h3{font-size:16px;font-weight:800}
.list-head .count{font-size:12.5px;color:var(--ink-3);font-weight:500}
.list-head .chips{display:flex;gap:6px;margin-left:10px;flex-wrap:wrap}
.list-head .actions{margin-left:auto;display:flex;gap:8px}
.list-head .btn{height:34px;font-size:13px}
.tbl-wrap{overflow-x:auto;-webkit-overflow-scrolling:touch}
table.xl{width:100%;border-collapse:separate;border-spacing:0;font-size:13px;min-width:1280px}
table.xl th{position:sticky;top:0;background:#F7F8FB;text-align:left;font-size:11.5px;font-weight:700;color:var(--ink-2);text-transform:uppercase;letter-spacing:.04em;padding:9px 10px;border-bottom:1px solid var(--line);border-right:1px solid var(--line-2);white-space:nowrap}
table.xl td{padding:7px 10px;border-bottom:1px solid var(--line-2);border-right:1px solid var(--line-2);vertical-align:middle}
table.xl th:last-child,table.xl td:last-child{border-right:0}
table.xl tbody tr{cursor:pointer}
table.xl tbody tr:nth-child(even) td{background:#FBFBFD}
table.xl tbody tr:hover td{background:var(--brand-50)}
table.xl td.num{color:var(--ink-3);width:40px;text-align:center;font-variant-numeric:tabular-nums}
table.xl td.name{font-weight:600;white-space:nowrap}
table.xl td.nowrap{white-space:nowrap}
table.xl td.notes{min-width:220px;max-width:340px;color:var(--ink-2)}
table.xl td.notes div{display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden;line-height:1.4}
table.xl .tel{display:inline-flex;align-items:center;gap:6px;white-space:nowrap}
table.xl .tel a{color:var(--ink);text-decoration:none;font-variant-numeric:tabular-nums}
table.xl .tel a:hover{color:var(--brand);text-decoration:underline}
table.xl .wa-link{color:var(--wa);display:inline-grid}
.empty-row td{text-align:center;color:var(--ink-3);padding:22px!important;cursor:default;background:#fff!important}

/* inline selects styled as pills */
.pill-sel{appearance:none;-webkit-appearance:none;border:1px solid transparent;border-radius:99px;padding:4px 24px 4px 10px;font-size:12.5px;font-weight:600;cursor:pointer;background-repeat:no-repeat;background-position:right 8px center;background-size:9px;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 10 6'%3E%3Cpath fill='%23475069' d='M0 0h10L5 6z'/%3E%3C/svg%3E");white-space:nowrap}
.pill-sel:focus{outline:2px solid var(--brand);outline-offset:1px}
.p-none{background-color:#F2F3F7;color:var(--ink-3)}
.p-yuksek{background-color:var(--hot-bg);color:var(--hot)}
.p-orta{background-color:var(--mid-bg);color:var(--mid)}
.p-dusuk{background-color:var(--low-bg);color:var(--low)}
.p-gorusuldu{background-color:var(--good-bg);color:var(--good)}
.p-gorusulmedi{background-color:#F2F3F7;color:var(--ink-2)}
.p-satis{background-color:var(--good);color:#fff;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 10 6'%3E%3Cpath fill='%23ffffff' d='M0 0h10L5 6z'/%3E%3C/svg%3E")}
.p-bayi{background-color:var(--warn-bg);color:var(--warn)}
.chip{display:inline-flex;align-items:center;gap:5px;font-size:11.5px;font-weight:600;padding:3px 9px;border-radius:99px;background:#F2F3F7;color:var(--ink-2);white-space:nowrap}
.chip.good{background:var(--good-bg);color:var(--good)}
.chip.warn{background:var(--warn-bg);color:var(--warn)}
.chip.hot{background:var(--hot-bg);color:var(--hot)}

/* quick add row */
tr.quick td{background:#F9FAFD!important;padding:6px 6px;cursor:default}
tr.quick input,tr.quick select{width:100%;height:32px;border:1px solid var(--line);border-radius:7px;padding:0 8px;background:#fff;font-size:13px;min-width:0}
tr.quick input:focus,tr.quick select:focus{outline:none;border-color:var(--brand);box-shadow:0 0 0 3px var(--brand-50)}
tr.quick .add-btn{height:32px;width:100%;justify-content:center;padding:0 10px}
tr.quick td.num{color:var(--brand);font-weight:800;font-size:16px}
tr.flash td{animation:flash 1.4s ease}
@keyframes flash{0%{background:#DDF3E4}100%{background:inherit}}

/* ---------- Modal ---------- */
.modal{border:0;padding:0;border-radius:18px;width:min(640px,calc(100vw - 24px));max-height:calc(100vh - 40px);box-shadow:var(--shadow-lg)}
.modal::backdrop{background:rgba(15,20,38,.5);backdrop-filter:blur(2px)}
.modal-body{padding:22px 24px 20px;display:grid;gap:14px}
.modal-head{display:flex;align-items:center;justify-content:space-between}
.modal-head h3{font-size:19px;font-weight:800}
.form-grid{display:grid;grid-template-columns:1fr 1fr;gap:12px 14px}
.form-grid label{display:grid;gap:5px;font-size:12.5px;font-weight:600;color:var(--ink-2)}
.form-grid input,.form-grid select,.form-grid textarea{width:100%;height:40px;border:1px solid var(--line);border-radius:9px;padding:0 11px;background:#FAFBFD;color:var(--ink);font-weight:400;font-size:14px}
.form-grid textarea{height:auto;padding:10px 11px;resize:vertical;line-height:1.5}
.form-grid input:focus,.form-grid select:focus,.form-grid textarea:focus{outline:none;border-color:var(--brand);background:#fff;box-shadow:0 0 0 3px var(--brand-50)}
.span-2{grid-column:1/-1}
.modal-foot{display:flex;gap:10px;align-items:center;padding-top:4px}
.seg{display:flex;gap:6px;flex-wrap:wrap}
.seg input{position:absolute;opacity:0;pointer-events:none}
.seg label{display:inline-flex!important;align-items:center;height:36px;padding:0 14px;border:1px solid var(--line);border-radius:9px;cursor:pointer;font-weight:600;color:var(--ink-2);background:#fff}
.seg input:checked+label{border-color:var(--brand);background:var(--brand);color:#fff}
.seg input:focus-visible+label{box-shadow:0 0 0 3px var(--brand-100)}

/* lightbox */
.lightbox{border:0;padding:0;background:transparent;max-width:100vw;max-height:100vh;width:100vw;height:100vh}
.lightbox::backdrop{background:rgba(8,10,24,.92)}
.lightbox[open]{display:grid;place-items:center}
.lightbox img{max-width:92vw;max-height:84vh;border-radius:8px;box-shadow:0 20px 60px rgba(0,0,0,.5)}
.lightbox p{position:fixed;bottom:18px;left:0;right:0;text-align:center;color:#cfd3e6;margin:0;font-size:13px}
.lb-close{position:fixed;top:14px;right:14px;color:#fff;background:rgba(255,255,255,.1)}
.lb-nav{position:fixed;top:50%;transform:translateY(-50%);color:#fff;background:rgba(255,255,255,.1);width:46px;height:46px;font-size:30px}
.lb-prev{left:14px}.lb-next{right:14px}
.lightbox .icon-btn:hover{background:rgba(255,255,255,.2);color:#fff}

/* toast */
.toast{position:fixed;left:50%;bottom:24px;transform:translate(-50%,30px);background:var(--ink);color:#fff;padding:11px 18px;border-radius:11px;font-weight:600;font-size:13.5px;opacity:0;pointer-events:none;transition:.25s;z-index:100;box-shadow:var(--shadow-lg);max-width:calc(100vw - 32px)}
.toast.show{opacity:1;transform:translate(-50%,0)}
.toast.err{background:var(--danger)}

.foot{text-align:center;padding:10px 0 40px}

/* ---------- Responsive ---------- */
@media (max-width:1100px){
  .hero-grid{grid-template-columns:repeat(2,1fr)}
  .hero:nth-child(3){border-left:0}
  .hero:nth-child(n+3){border-top:1px solid rgba(255,255,255,.1)}
  .funnel{grid-template-columns:repeat(3,1fr)}
  .f-step:nth-child(4){border-left:0}
  .f-step:nth-child(n+4){border-top:1px solid var(--line-2)}
  .kpi-grid{grid-template-columns:repeat(2,1fr)}
  .split{grid-template-columns:1fr}
}
@media (max-width:640px){
  .wrap{padding:0 16px}
  .hide-sm{display:none!important}
  .top-title{display:none}
  .top-logo{height:30px}
  .user-chip{padding:4px}
  .user-chip{font-size:0;gap:0}
  .hero-grid{grid-template-columns:1fr 1fr}
  .hero{padding:18px 16px}
  .hero-value{font-size:28px}
  .funnel{grid-template-columns:1fr 1fr}
  .f-step{border-left:0!important;border-top:1px solid var(--line-2)}
  .f-step:nth-child(-n+2){border-top:0}
  .f-step:nth-child(even){border-left:1px solid var(--line-2)!important}
  .shots{grid-template-columns:repeat(2,1fr)}
  .kpi .k-val{font-size:26px}
  .kpi-grid{gap:10px}
  .search{min-width:0;flex:1}
  .block-actions{width:100%}
  .form-grid{grid-template-columns:1fr}
  .list-head{flex-wrap:wrap}
  .list-head .chips{display:none}
  .hbar{grid-template-columns:78px 1fr 58px}
}

/* ---------- Print ---------- */
@media print{
  @page{size:A4 landscape;margin:10mm}
  body{background:#fff;font-size:11px}
  .topbar{position:static;border:0}
  .top-actions,.block-actions,.admin-only,tr.quick,.list-head .actions,.shot .del{display:none!important}
  .card,.kpi,.list{box-shadow:none}
  .hero-grid,.kpi.accent,.p-satis,.seg input:checked+label{-webkit-print-color-adjust:exact;print-color-adjust:exact}
  .pill-sel{-webkit-print-color-adjust:exact;print-color-adjust:exact;background-image:none;padding-right:10px}
  .block{break-inside:avoid-page;margin:14px 0}
  .list{break-inside:auto}
  table.xl{min-width:0}
  table.xl td.notes div{-webkit-line-clamp:unset}
  .tbl-wrap{overflow:visible}
}

/* ---------- Herkese açık (salt okunur) görünüm ---------- */
body.is-public .edit-only{display:none!important}
.list.readonly table.xl tbody tr{cursor:default}
.list.readonly table.xl tbody tr:hover td{background:inherit}
.list.readonly table.xl tbody tr:nth-child(even):hover td{background:#FBFBFD}
.pill-sel.static{display:inline-block;padding:4px 10px;background-image:none;cursor:default}
.p-bayilik{background-color:var(--brand-50);color:var(--brand)}
.p-urun{background-color:#E3F2F6;color:#0E7490}
.chip.brand{background:var(--brand-50);color:var(--brand)}
.modal-sm{width:min(420px,calc(100vw - 24px))}
.modal-sm .btn-block{margin-top:2px}
.modal-sm .form-error{min-height:0}
.public-note{display:inline-flex;align-items:center;gap:6px;font-size:12px;font-weight:600;color:var(--ink-3);padding:5px 10px;border:1px solid var(--line);border-radius:99px;background:#fff}
@media print{.public-note{display:none}}
body.is-locked #app{display:none}
#resultTable{overflow-x:auto}
.rtable th,.rtable td:first-child{white-space:nowrap}
.rtable th,.rtable td{padding:9px 6px}